Dental Websites - How to make good decisions when it comes to choosing a first, second or third dental website designer.
Having specialized in the Internet dental marketing business for many years, there is a lot of wisdom and knowledge that we can pass on to you "the dentist" regarding dental websites. First of all, in this day and age it is absolutely imperative that you have a web presence, even if its a $300 template that has a homepage, about us page and and contact us page. Patients expect it, and not having one could have an adverse affect on a persons perception of your practice/business as not being a progressive or modern dental practice. Its a reality.
Setting realistic expectations for your dental website.
The fact that you now have a dental website will not gurantee any new patients are going to come through the doors. In fact, many practices had their websites built by dental website designers and not specialized Internet dental marketing companies. There is a difference.
Lets give a quick run down on the elements of a custom designed dental website. They are design and programming. Most dental website designers are just that, designers and programmers as a whole are a very tech saavy bunch that have knowledge and programming skills to make the website functional. The element that is most often missing is business sense. Many dental website designers who have never had a website highly ranked naturally on Google, Yahoo or MSN may tell you that its next to impossible to have high rankings or once finished building your website will contact dental marketing directories on your behalf and source out websites that you can market your website and services to new patients.
Both designers and programmers often have overlapping skills and some can build your dental website from start to finish. The difference is once its complete. What next? Now you need someone that knows how to market your dental services on the Internet. This is where the other elements for successful Internet dental marketing come in to play.
Business Sense - understanding of the trends and changes occuring in your niche of dentistry. for example, after the Extreme Makeover show aired thousands of people flocked to the web in search of porcelain veneers and more specifically "Da Vinci Veneers" then the dental world saw something that they thought was never possible, branding a veneer. Then other followed, MAC veneers, Lumineers, then LVI started their branding campaign with the LVI dentists tv commercials and now we see Pankey doing similar work. Britesmile used to be the brand leader, then the show catapulted ZOOM whitenig into the forefront. These are all very reputable brands and companies in the dental field, so how do you stay on top? You can't fight momentum and the need to adapt to a changing landscape is imperative to stay alive. Dental websites and the Internet are another medium with which to attract new patients. It just happens to be the most powerful way and when done properly a very profitable way to grow your practice and target the kinds of services you wish to perform.
We will be continually adding content with which to help your practice understand the power of dental websites and using the Internet to attract new patients. In the meantime we have to service our existing dentists, so by for now.
If you would like to speak to an Internet dental marketing expert please call us toll free at
1-866-782-1753
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