News: March 16, 2007
Video is the most powerful way to market cosmetic dentistry
Veneer Video produces interactive video sites that amaze patients.
Click Here Lift Your Image with .. dental video websites
Producers of: The Cosmetic Dentistry Show
Direct Mail Marketing, Dental Postcards and ZIP Code Targeted Mail Drops
Many of you have at one point tested direct mail marketing whether it was sending out dental postcards or coupons. This form of dental marketing can be successful at generating new patients, however, you must carefully plan your message first. People today are bombarded with junk mail and often your incredible offer for “free teeth whitening to new patients” ends up in the trash bin. Why? Well maybe you sent it out in a package of other coupons that don’t necessarily have any relation to your offer and as a result they all got tossed into the trash.
Maybe your ad was too busy, you tried to talk about every service you offered at the dental practice on one small postcard size piece. With increased competition you have to carefully select your offer so that it is actually an appealing, action causing mailer.
Think about what’s hot in the market, what message or offer will inspire a new patient to pick up the phone and make an appointment. Think about this carefully before you spend money to print up thousands of direct mail pieces. Another blunder is failing to print your website address on the piece. If you don’t already have a dental website you should definitely include it in your direct mail marketing campaign. It allows you to deliver even more information about your practice.
Dental Postcards
Sending a postcard is a very popular direct mail marketing creative. They are used for both internal marketing to existing patients and external marketing to generate new patients. Simple things like remembering your patients birthday, can earn their loyalty for years to come. Be creative and think outside the box when sending any marketing message. If you need help designing a successful dental postcard or just need consultation, give us a call or email us and one of our dental marketing consultants or partners would be glad to help you. Dental marketing works, there are a few pieces of the puzzle every practice needs to generate high returns. Let us help you today.